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Manufacturer: Little, Brown Book Group
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Average Customer Rating:  
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Binding: Paperback
EAN: 9780349114460
Format: Import
ISBN: 0349114463
Label: Little, Brown Book Group
Manufacturer: Little, Brown Book Group
Number Of Pages: 285
Publication Date: 2001-05-31
Publisher: Little, Brown Book Group
Studio: Little, Brown Book Group
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Spotlight customer reviews:
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Customer Rating:
Summary: So glad I discovered this
Comment: Seller: good price; book was in excellent condition and arrived quickly.
Book: On "The Rachel Maddow Show," the author explained his sociological/philosophical concepts clearly and most interestingly, so I bought this book---and it's written just as clearly and interestingly. The stories, as well as his explanations of events, are fascinating. Now I want to read his other works.
Customer Rating:
Summary: It is a tipping point, unless it is not
Comment: Malcolm Gladwell writes well. But there is not much substance. Sometimes, there is a point in time something changes dramatically. Sometimes, it doesn't come. These first ones are by definition a Tipping Point. Is there anything really interesting here? Not really. How can a tautology be worth a full book? Pages after pages of blah blah blah....
Customer Rating:
Summary: Enough already.......
Comment: Obviously I am in the minority here - but I was sorely disappointed in what I read of this book.
As a Sociology Major I was excited and all aquiver to read this facinating book. But after the Hush Puppy example in the first few pages of the book I seriously found myself wondering how many examples of the exact same thing I was going to have to read through.
I really do admire the authors boundless enthusiasm for this subject matter - well - at least I did for about the first 50 pages.
Customer Rating:
Summary: fantastic read
Comment: What an interesting read! I really like it when I come across a book that I can't put down. This is one of those really interesting factual reads that gives societal feedback and maybe something that in turn could help the reader. Highly recommendable!
Customer Rating:
Summary: Useful to understand how word of mouth is built and how it spreads
Comment: Given the current and complex way consumers and voters build their impressions and opinions about products, companies and candidates, word of mouth is today even more important than it was some decades ago. This book ilustrates how word of mouth is created and how it spreads. Very useful for people in PR, advertising and other communications activities.
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